making it in the recording business

Michael Oster
F7 Sound and Vision's Michael Oster has recorded music, thunderstorms, F-18s, wild animals, kitchen utensils, celebrities, strange insects.... He also makes the coffee and takes out the trash. more

recording music, sound effects, broadcast, CDs.

F7 Sound and Vision in 1993. This is what my business looked like in 1993. It was a different world then. The music industry was a different animal. Fast forward to 2007....

F7 Sound and Vision in 1993

Forget the living room! Today, I can run an entire studio on my laptop. Recording, editing, mastering, web design, marketing, accounting, networking. All on a box that weighs less than 6 pounds. I consider myself a "content creator" as much as anything else.

Everyone can do this, not just me.

So, you want to get into this field? Read on....

Ask yourself these questions:

Are we 100% sure what to call this "field"?

How many CDs did you purchase last year (yes, I mean spend money on)? Of those, how many were blank CDs?

What if 50 million Americans carried around iPhone-like devices? What if 350 million people around the world did?

How could you effectively serve 100,000 people? 1,000,000 people? 10,000,000?

What if you operated a radio station, television network, and newspaper all at the same time?

What would you do with the money you made past the "break even" point? Will you know when you hit "break even"?

What if your advertising budget was $0?

What if the neighbors think you're crazy?

What if your Grandmother was selling her latest release on iTunes?

How would you feel if there were 50,000 downloads of your 8 year old brother's most recent podcast?

Do you know how to edit video? Audio? Build a website? Write effective ad copy?

Do you think school actually ended when you graduated?

What if we really don't know anything?

Here's some skills that you may need:

In no particular order....
Yes, audio production, of course.
Computer skills.
Web design.
Graphic design.
Effective writing.
Video editing / production.
Good communication.
Money management.
Problem solving.

Can you do this without a college degree? Yes, but more than likely, your competition will have one.

Anything else?
Probably, I'm still trying to figure this out too.
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Contact F7 Sound and Vision!

This site is designed and maintained by F7 Sound and Vision.
Copyright © 2007 Michael Oster, all Rights Reserved.

For comments and suggestions, e-mail:

F7 Sound and Vision
17732 Nathan's Drive
Tampa, Florida 33647